Intelligent Labs

The Brief

Intelligent Labs needed to move an established site off WordPress and onto Shopify without losing years of accumulated SEO equity, across a full catalog and a 300+ post blog archive.

The Approach

1. 01Mapped every URL from the old WordPress structure to its Shopify equivalent before touching content, so redirects could be built correctly instead of patched after launch.
2. 02Migrated all 300+ blog posts with their metadata, structured data, and internal linking intact, rather than treating the blog as disposable during a platform move.
3. 03Verified rankings and geo-targeted search visibility held after cutover instead of assuming a like-for-like migration would preserve them automatically.

The Build

• Full URL redirect map built from the WordPress site structure to Shopify's URL conventions.
• 300+ blog posts migrated with titles, meta descriptions, structured data, and internal links preserved.
• Product catalog migrated from WordPress/WooCommerce-style listings into Shopify's product and collection structure.
• Post-migration search visibility checked against pre-migration rankings for key geo-targeted terms.